SEO Case Study: Penfold Verrall
Content Marketing / Search Engine Optimisation
SEO Agency Brighton
Carden Digital is a provider of digital marketing services based in Brighton. We are the digital marketing division of the wider Carden IT Group. Running a digital marketing business in one of the most competitive cities in the UK means we know how important winning a spot on the first page of Google can be for any company. We have a team of SEO specialists who work hand in hand with our content writers, graphic designers and web developers to optimise our clients’ websites.
SEO Agency Brighton
Looking for an SEO agency in Brighton? Look no further than Carden Digital. We are a leading marketing agency with a specialist focus on SEO. We help businesses in Brighton, Sussex, and London rank higher on Google, driving more traffic and enquiries to their website. We use the latest techniques and strategies to achieve exceptional results for our clients. This includes both helping your business appear higher on Google & other search engines.
We offer affordable, bespoke SEO packages tailored to develop an SEO strategy that’s right for your business and we use effective optimisation techniques across all of our SEO and digital marketing campaigns for Brighton businesses. A successful SEO campaign will translate into more leads, conversions, and sales.
Why SEO Services Matter
What We Do: SEO Agency Brighton & Sussex
As a Brighton based SEO agency we help businesses across the UK, we thoroughly examine your website; we review its technical strengths and weaknesses from an SEO standpoint, as well as giving you an honest perspective as a new user who is unaware of your products and services.
Once these foundational steps have been completed, our Brighton-based SEO experts begin looking at specific tactics for your niche.
• Mobile SEO – Search engine optimisation for Google’s mobile-first environment.
• Local SEO – Reach local customers through your Google My Business profile.
• Content – Promote relevant, well-written, content to people searching locally.
• User Experience – Study UX signals that influence your search ranking and CTR.
• Technical SEO – Increase your site’s visibility and prevent Google penalties.
Why Choose Our SEO Services?
How We Help Our Monthly SEO Clients
Local SEO Brighton
Our local SEO services are designed for Sussex & Brighton based businesses looking to improve their ranking in local search. If you’re one of those businesses, then look no further than Carden Digital.
Our team of local SEO experts can help your website and listings to rank higher on all major search engines, helping your business generate new leads and get the attention it deserves.
Local SEO focuses on getting you more local leads & customers, so it’s the perfect choice for small businesses in Sussex.
Technical SEO
Technical SEO errors can hinder a website from performing and appearing in search results. As part of our SEO services, we perform monthly technical SEO audits on all our client websites.
We fix common issues such as broken links as part of monthly SEO management & can work with our dev team to improve other technical SEO issues such as website speed and mobile optimisation.
Fixing technical SEO issues on your website will have a positive impact on your rankings and help improve conversions.
Link Building
Link building is an important factor when it comes to off-page SEO. At Carden Digital we help win links for all our monthly SEO clients.
Getting quality backlinks is a critical part of any successful SEO strategy. At Carden Digital, we execute a link building campaign for every one of our monthly SEO clients.
We find & research relevant websites and directories in each client’s given field, and then secure strong inbound links to our clients’ sites. This improves the authority of our clients’ domains and improves their search rankings.
Content Marketing
Blog writing, new web pages, and on-page content all forms parts of the content marketing strategy we implement on our clients’ websites.
Our team of expert copywriters can tailor the content to suit your audience. We optimise content to ensure it targets the keywords your ideal customers are searching for.
- New web page creation
- On-page content copywriting and optimisation
- Blog research & writing
Conversion Rate Optimisation
As a business, you want your website visitors to “convert” to paying customers or qualified leads. We offer conversion rate optimisation services to ensure people take the desired actions on your website.
We can work with our development team to make design and content changes to your website to help improve conversions.
Improving conversion rates will decrease your marketing costs across all your online campaigns and make your marketing more profitable overall.
Grow Your Brand With Local SEO Services in Brighton
Local searches now account for almost half of all Google searches. This means that query involved a business, service, or location near them (for example ‘electricians near me’ or ‘best Italian restaurant in Brighton’). This means being at the top of search locally, through either SEO or PPC is important.
The same data also tells us that most users searching for a local business intend to visit it within the next 24 hours. Owning your niche in local search can thus result in immediate footfall to your physical location.
Local SEO Isn’t Just an Option, It’s Essential For Small Businesses
•Most customers searching for local services will select a business from the first page of search results.
•2/3 of users who search for a local business will subsequently visit it in person.
•50% of them will visit in the business in less than 24 hours.
SEO For E-Commerce
SEO for e-commerce is not just based around increasing traffic to your site, but specifically – increasing traffic from your target consumers to your site.
You want profitable traffic for an audience that is interested in your products and services and has the disposable income to spend on them. We also aim to increase the percentage of your visitors that convert to sales.
• Improving your product rankings in search results.
• Conducting thorough keyword research.
• Ensuring accurate, detailed listings for every product or service you supply.
• Analysing your store’s performance and the ‘sales funnel’.
• Identifying ‘dropping-off points’ where visitors leave the site.
• Ensuring ‘calls to action’ are placed appropriately on each page.
• Establishing ‘trust signals’ like SSLs and trusted payment methods.
Ready to start a project? Contact our friendly, expert team.
Frequently Asked Questions
Why should I choose Carden as my SEO agency in Brighton?
We are also a small business based in Brighton. That means we are more familiar with the local market and what is required to break through to local users. If you are a Brighton-based business looking for SEO services and you found this page online, it should suggest to you that we know how to match Brighton-based users with the services and products they are looking for.
Does SEO guarantee I will sell my product or service?
No, strictly speaking SEO doesn’t guarantee anything. If it is successful, search engine optimisation simply means that your site will rank higher in search engines. After a user clicks that link and lands on your website, what they do then is more dependant on other forms of marketing like how well you can sell the benefits of products and services. Our content writers and other marketing professionals can help with this aspect as well, but it is separate from SEO.
I want to rank outside of Brighton and go nationwide, is this possible?
Absolutely, SEO can be effective at any scale. However, the strategies that will be effective are quite different depending on whether you are targeting local, national or international users. International campaigns have to account for multiple languages as well as the higher levels of competition that accompany a larger addressable audience.
How long until I see my search engine rankings improve?
We would need to first analyse your website and its current ranking. If you speak to our team, our SEO specialists can perform a free SEO check on your website and let you know our estimation of how long it would take to see results. The short answer though, is that it any changes will not be immediate and you need to think of SEO in terms of weeks and months, rather than days.
Do you have to pay Google to rank higher in search results?
With pay-per-click (PPC) advertising you can pay Google to display your website above search results for specified keywords, but that is different to SEO. SEO is strictly about increasing your performance in ‘organic’ (unpaid) search results. Many companies will use a combination of sponsored PPC search results and website optimisation for organic search to capture as much traffic as possible.
Do you offer local SEO services for businesses in Brighton?
Yes, we offer local SEO services for local businesses. Our local SEO services are focused on getting people to physically visit your business/shop as well as landing on your website. Google My Business optimisation plays a key role in this, which increases the likeliness that your business will show up for local searches (e.g. “florists near me”).
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Contact Us
If you would like our help with SEO, Paid Ads, Web Design, Graphic Design, Social Media or any other digital marketing services, then let us know. Fill in the contact form below and one of our friendly team will be in touch shortly.
Our Details
We can’t wait to hear about your business and how we could help. Our offices are based in Brighton, but we have helped businesses in multiple locations to reach their target audiences.
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