Author: Carden Digital

5 Reasons Why SEO Is Important For Small Businesses

Search Engine Optimisation can seem daunting to those first hearing about it. For small businesses, it can seem impossible to gain traction on search engines. But today we’re going to show you 5 reasons that SEO is vital for any size business. There are even some ways in which small businesses actually have an advantage when it comes to SEO. SEO Is A Cost-Effective, Long-Term Marketing Strategy While other marketing methods like PPC ads campaigns have their place and are extremely effective at driving traffic to a website in the short term, SEO campaigns have a longer-term impact. With PPC, you have to pay...

Hands typing on laptop keyboard with graphic of search bar

Why You Should Use Bing Ads As Well As Google Ads

Google undeniably has market dominance when it comes to online searches. In fact, at last count, Google accounted for 85% of searches on desktop and almost 95% on mobile. Bing accounts for just under 3% of total searches worldwide. This means that when businesses are thinking of how to approach their online advertising, many of them don’t even consider that Bing has its own ad platform just like Google.

Typing on a laptop with a padlock symbol

How To Secure a Website – A Complete Guide

Website security is vital. Many businesses focus all their efforts and budget on their site speed and their search engine optimisation efforts, which are both valuable but it’s important to ensure that your website is secure from online threats as well. In this article we are going to go over the reasons why web security is important and what some of the most common threats are. We’re also going to give you a step-by-step guide to securing your website because we believe that when it comes to the internet no one is secure until everyone is secure.

Ecommerce website on a laptop

Functional Web Design – What’s The Cost?

Many of the small businesses we speak to are worried that developing a website will be prohibitively expensive – but it doesn’t have to be!

But that doesn’t mean you should go for the cheapest option available just because you’re trying to save money. A badly designed or broken website will do more damage to your brand than not having one at all.

The best way to save money on a website is to get it right the first time, otherwise you’ll end up paying someone to do it on the cheap and then paying someone else to fix it.