Social Media

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Social Media Marketing

Social Media Marketing refers to using social media channels like Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok or others to communicate directly with your existing or desired audience. This can take the form of content posted organically to your company’s feed or business page. It might also take the form of paid social media marketing which focuses on promoted posts and directly targets potential customers.

Effective social media marketing can build awareness of your brand both off and online, helping you stand apart from your competitors and connect directly with your current and future customers.

At Carden Digital, we aim to provide affordable social media marketing packages for small to medium businesses.

Grow Your Business With Social

Whether you’re a start-up looking to scale, or an established business trying to connect with your audience, there never seems enough hours in the day to dedicate to social media. Therefore, many businesses have a scattershot approach, either hardly posting at all or posting identical content every day to all platforms.

An estimated 67% of adults in the UK use at least one social media platform regularly and many use more than one. Compared to search engines, social networks know far more about their users, meaning the potential for targeting your desired demographic is much higher.

So, whether you’re a social media sceptic or an Insta-addict, if you have a business, you have a lot to gain from investing in a professionally managed social media marketing campaign.

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‘’We have used Carden for our IT for over 10 years and have always been pleased with their service and standards. More recently, we have begun working with Carden Digital and have been impressed with their professionalism and speedy responses to our issues. We would happily recommend Carden to any business.’’

Jamie Sunnucks - Levicks Accountants

‘’Carden Digital were a fantastic partner when we decided to update our website. Their support and attention to detail was 10/10. They gave honest feedback on ideas and alternative options, as and when required. We’ve received some brilliant feedback on the new website as well, which is always good to hear.’’

Sam Scanlon - Connect Grp

‘’I needed a website for a new venture but had no idea how to go about it. I am so glad I asked the team at Carden Digital for their help. They were friendly, patient, knowledgeable and full of great ideas. They somehow managed to take my vague thoughts and convert them into an awesome site which promotes my business brilliantly.’’

Jim Cullen - DSE+

‘’Carden Digital have been brilliant from start to finish. They built me a website and I couldn’t be happier with their service and communication. I’ve also used their SEO services and now struggle to keep up with the workload that the website now generates! In short, using Carden Digital was one of the best decisions I’ve made for me and business.’’

Terry Hayward - Get It Built

‘’We have been using both Carden IT Services and Carden Digital for years and they have been great. They have helped us with our servers, completely re-building our website and managing PPC and social campaigns. We have always found the team to be professional and very happy to deal with our enquiries quickly.’’

Zoe & Adam Cobb - Cobb Electrical

‘’Carden Digital quickly worked out what we needed and allowed us the time to reflect on our options, keeping us informed every step of the way during our website build. The team was fantastic, they helped us to evolve as a business and refine our identity. They're extremely knowledgeable and have been instrumental in our business's growth.’’

Nic & Nicole Polden - Angmering Village Greens
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Social Media Marketing Services

If you’re struggling with utilising your social media to its fullest, Carden Digital’s social media marketing services can help.

We take the time to understand your business and its goals and will work with you to develop a tailored strategy based on:

• Your target customer profile and the platforms they are most likely to be using.
• A posting schedule tailored to reach your audience at the times they are online.
• A ‘brand voice’ that is in-keeping with your company’s tone and also with the type of language your customers will connect with.
• The next steps in the sales funnel after a user interacts with your social posts (for example, directing them to a landing page or newsletter signup).

Organic & Paid Social Media

As an expert social media marketing agency, we have experience in helping businesses of all sizes meet their goals, via organic or paid social.

Organic Social

This refers to any non-paid posts and activity on your social media platforms, including managing your posts, audience interaction and your brand profile. These activities show up on your main feed and cannot be targeted or promoted to specific audiences.

Paid Social

This refers to an activity on a social media platform for which you must pay the platform. This is normally in the form of sponsored/promoted posts. These can be micro-targeted to niche audiences who have already shown an interest in your business or others like it.

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Contact Us

If you would like our help with SEO, Paid Ads, Web Design, Graphic Design, Social Media or any other digital marketing services, then let us know. Fill in the contact form below and one of our friendly team will be in touch shortly.

    Our Details

    We can’t wait to hear about your business and how we could help. Our offices are based in Brighton, but we have helped businesses in multiple locations to reach their target audiences.

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