How To Add A New User or MCC Manager To Your Google Ads Account
Managing a Google Ads account can be a lot of work, and sometimes you need some help. Whether you are working with an online ads agency or hiring a dedicated Google Ads team member, you will need to give them access to your account.
Let’s look at the different ways you can add access to your account, and what the various levels of access (Admin, Read Only, Standard, Billing) allow a user to do on your Google Ads account.
Are You Granting Access to a Single User or an MCC Account?
How you grant access will depend on whether you are granting access to an individual or an agency.
A new hire will most likely be using a single Google account whereas an agency or consultant is more likely to use an MCC Manager Account. For agencies or individuals managing multiple accounts, an MCC (My Client Centre) account streamlines access and campaign management by letting them manage multiple Google Ads accounts from a single dashboard.
Individual users will be added from your account side, but MCC accounts will need to request access from you. A small but important difference.
Don’t worry. We’ll explain how to grant access to both account types.
Which Level of Access Should You Grant?
You can grant either Admin, Standard, or Read-Only access to your account:
- Admin: Full control over the account, including managing users.
- Standard: Access to most features. Can edit campaigns and budgets but cannot add or remove other users.
- Read-only: View-only access to the account. Can view data in the account but cannot make changes to campaigns, budgets, or users.
Adding a New Individual User
Follow these steps to add a new user to your Google Ads account:
- Visit Google Ads.
- Log in with your account credentials.
- In the top-right corner, click on the Tools and Settings icon (wrench symbol).
- Under the “Setup” section, select Access and Security.
- Click on the + button to add a new user.
- Enter the email address of the person you want to add.
- Choose the appropriate access level from the options provided (Admin, Standard, Read Only).
- Click Send Invitation.
- The invited user will receive an email invitation. They will need to open the invitation email and click on the link provided.
Note: Make sure the email address provided is associated with a Google account.
Granting Access To An MCC Manager Account
In order to grant access to an MCC manager account, they will first need to send you a request to manage your account. To do this, they will need your account code.
- Visit Google Ads.
- Log in with your account credentials.
- In the top left corner, next to your account name, you’ll find a 10-digit account code formatted like XXX-XXX-XXXX.
- Copy this 10-digit code and email it to the agency or consultant that is running the MCC manager account you want to grant access to.
- They will then use that 10-digit code to request access to your account.
- Accept the invitation which will have arrived in the email connected to your Google Ads account.
Final Thoughts
By understanding the different access levels and how to add users or MCC managers, you can maintain control over your account while empowering your team or partners to manage your campaigns effectively.
Always ensure you grant the appropriate level of access based on the role and responsibilities of the user or agency to protect the security and integrity of your account.
You can now collaborate with your new user or agency to help improve your Google Ads account’s performance.
If you need help managing your Google Ads account, speak to our team today.
