Social Media

Using Memes In Your Digital Marketing

Memes have become such a vital part of our digital lives that brands are trying to capitalise on their potential as a tool to reach audiences. In this article we’re going to look at the pros and cons of using them in your digital marketing strategy.

How To Use Hashtags To Reach Your Target Audience

Hashtags are a great way to help people discover your content on social media. Like all elements of social media marketing, the more thought you put into how you use them, the more effective they can be. Let’s look at some ways you can use hashtags to reach your target audience.

How To Choose The Right Social Media Platform For Your Business

Social media is a great digital marketing tool for businesses. It’s free to use and can let you connect directly with current and future customers. The latest data shows that over 77% of UK population uses at least one social media platform. 

The real question for businesses is not “should we use social media” but instead “which social media should we use”. With several major social platforms, it would take a huge amount of time and effort to create content for each of them. Only the largest companies like Coca Cola can have a presence on every platform. For a small to medium sized business, it’s ideal to focus on one or two platforms which suit your brand’s message. 

Social Media Tips For Local Businesses

Social media plays a huge part in the success of a business, but did you know that smaller, local businesses actually have an advantage when it comes to social media. Today, we’re going to go over some of the ways that you can utilise different social media strategies to promote your business online and gain new customers.