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Tired Of Competitors Running Ads On Searches For Your Business? Try A Brand Campaign 

by Dave King
Digital Marketing, Paid Advertising
5 July 2022

Have you ever searched your business on Google and seen ads for your competitors show up instead? 

That’s because they’re using your business name as a keyword in their ad campaigns. So, every time someone searches for your business, your competitor is bidding to show their ads at the top of the search results page. This means that even if your business ranks organically number one when people search for its name, your competitors’ ads are still displayed above you.  

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online paid advertising vs social media

Paid Search vs Social Media Ads: What’s Right for Your Business?

by Dave King
Paid Advertising, Digital Marketing, Social Media
28 June 2022

If you’re looking to start advertising your business online but have a limited amount of budget, you need to be selective about which advertising channels you’re going to invest in. Two of the most popular options are social media advertising and paid search advertising.

When it comes to PPC vs social media ads, there are a lot of factors to consider. In this article, we’re going to cover the key differences between the two methods and discuss why a business would choose one over the other.

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Why You Should Use Your Competitors’ Names As PPC Keywords

by Dave King
Paid Advertising, Digital Marketing
21 June 2022

Are you running Google Ads for your business? Displaying ads against searches on Google for your brand or the products and services you offer?  

Have you thought about using your competitors’ brand names as keywords as well? By bidding on your competitors’ names, you can appear at the top of searches for them, even if they rank #1 organically. 

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