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Latest Blogs

Why Microsoft Ads Could Be A Great Marketing Channel For Your Company?

by Dave King
Paid Advertising
26 May 2023

Are you looking for an innovative marketing channel to reach your target audience and drive conversions in 2023? Microsoft Ads could be the answer you're looking for. With its powerful search engine advertising capabilities and advanced targeting options, Microsoft Ads has become a popular choice for businesses of all sizes. In this blog, we'll explore the benefits of Microsoft Advertising, potential pitfalls to avoid, and tips for creating effective campaigns.  What Are Microsoft Ads? Microsoft Ads, formerly known as Bing Ads, is...

What Does a Google Ads Consultant Do and How Can They Help Your Business?

by Dave King
Paid Advertising
19 May 2023

Google Ads is a powerful tool for businesses to reach their target audience online. However, creating and managing a successful Google Ads campaign requires knowledge, skills, and experience. This is where a Google Ads consultant comes in. In this article, we will discuss what a Google Ads consultant does, how they can help your business, and how to choose the right consultant for your needs.

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How Sussex Businesses Can Generate Leads Using PPC

by Dave King
Paid Advertising, Digital Marketing
12 May 2023

Pay-per-click (PPC) is a digital marketing strategy that involves placing paid ads on search engines, social media, or other websites to attract potential customers. It is a cost-effective and measurable way of generating leads for businesses, especially in a highly competitive market like East Sussex. Lead generation is crucial for any business looking to increase its customer base and revenue. 

In this article, we will explore eight tips on how Sussex businesses can effectively generate leads through PPC. We will also discuss the long-term benefits of PPC for sustainable lead generation in Sussex businesses. 

At Carden Digital, we provide PPC services to businesses in Sussex, helping them reach their target audience and maximise their return on investment (ROI). Contact us to learn more about our Sussex PPC agency services and book a demo today.

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The Biggest Digital Marketing Mistakes Small Businesses Make and How To Avoid Them

by Dave King
Digital Marketing, Paid Advertising, Reporting, SEO, Social Media, Website Development
19 April 2023

Digital marketing is a common part of many small business’s success. However, with the constantly evolving digital landscape, it can be challenging for some small businesses to keep up with the latest trends and strategies. As a result, small business owners often make digital marketing mistakes that can hurt their overall marketing efforts. 

In this blog, we will discuss the biggest digital marketing mistakes small businesses make and how to avoid them.

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digital marketing spelled out in scrabble tiles

The Top 11 Signs It’s Time Your Brighton Business Invested in Digital Marketing

by Dave King
Digital Marketing
17 March 2023

As technology continues to advance and consumer behaviour changes, digital marketing has become an essential part of any successful business’s strategy. This is especially true for Brighton-based businesses, as it is a competitive city for small businesses with very high business rate, meaning they need to be maximising the amount of exposure they are getting and constantly winning new customers. 

Investing in digital marketing can offer many benefits to Brighton businesses, including increased visibility, better customer engagement, and business growth. In this article, we’ll discuss the top 11 signs that it’s time for your Brighton business to invest in digital marketing, and how Carden Digital can help.

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