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Latest Blogs

How Sussex Businesses Can Generate Leads Using PPC

by Dave King
Paid Advertising, Digital Marketing
12 May 2023

Pay-per-click (PPC) is a digital marketing strategy that involves placing paid ads on search engines, social media, or other websites to attract potential customers. It is a cost-effective and measurable way of generating leads for businesses, especially in a highly competitive market like East Sussex. Lead generation is crucial for any business looking to increase its customer base and revenue. 

In this article, we will explore eight tips on how Sussex businesses can effectively generate leads through PPC. We will also discuss the long-term benefits of PPC for sustainable lead generation in Sussex businesses. 

At Carden Digital, we provide PPC services to businesses in Sussex, helping them reach their target audience and maximise their return on investment (ROI). Contact us to learn more about our Sussex PPC agency services and book a demo today.

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The Biggest Digital Marketing Mistakes Small Businesses Make and How To Avoid Them

by Dave King
Digital Marketing, Paid Advertising, Reporting, SEO, Social Media, Website Development
19 April 2023

Digital marketing is a common part of many small business’s success. However, with the constantly evolving digital landscape, it can be challenging for some small businesses to keep up with the latest trends and strategies. As a result, small business owners often make digital marketing mistakes that can hurt their overall marketing efforts. 

In this blog, we will discuss the biggest digital marketing mistakes small businesses make and how to avoid them.

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digital marketing spelled out in scrabble tiles

The Top 11 Signs It’s Time Your Brighton Business Invested in Digital Marketing

by Dave King
Digital Marketing
17 March 2023

As technology continues to advance and consumer behaviour changes, digital marketing has become an essential part of any successful business’s strategy. This is especially true for Brighton-based businesses, as it is a competitive city for small businesses with very high business rate, meaning they need to be maximising the amount of exposure they are getting and constantly winning new customers. 

Investing in digital marketing can offer many benefits to Brighton businesses, including increased visibility, better customer engagement, and business growth. In this article, we’ll discuss the top 11 signs that it’s time for your Brighton business to invest in digital marketing, and how Carden Digital can help.

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What Are Website Development Services?

by Misha Begley
Website Development
24 February 2023

Website development services are necessary for any business that wants to establish an online presence and reach a wider audience. A website development agency can help you create a website that is tailored to your specific business needs and goals, and they employ web developers who possess specialised skills and knowledge to design, build, and maintain your website. 

Web development services are provided by website development companies like ours, which employ experts in web design, development, and marketing. These companies keep track of the latest web trends and technologies to create websites that are visually appealing, user-friendly, and optimised for search engines.

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How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

How Brighton Businesses Can Increase Website Conversions With These Web Design Improvements

by Dave King
Website Development, Digital Marketing, SEO
9 February 2023

Web design is a crucial aspect of any business’s online presence, especially for businesses in a competitive city like Brighton. The design of a website can make or break its ability to convert visitors into customers. In this blog, we will explore the importance of web design for Brighton businesses and discuss various web design improvements that can help increase website conversions. From layout to visual elements, we will cover everything businesses need to know to optimise their website for conversions.

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