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5 Simple Ways to Improve Your Local SEO 

If you run a local business, showing up in search results for your area is essential. But you don’t always need a full-time SEO consultant to get results. With a few simple tweaks, you can start improving your local visibility on Google — and bring more customers to your door. 

Local SEO focuses on helping your business appear in searches made by people near you. Whether they’re looking for a café, a plumber, or a yoga studio, Google aims to show them results that are nearby and relevant. That means you have a real opportunity to compete with larger companies — especially if your site and online profiles are set up the right way. 

Here are 5 simple steps you can take today to boost your local SEO — no expert required: 

What Is A Google Business Profile – And How To Optimise It For Leads And Foot Traffic

If your business relies on local customers, your Google Business Profile (formerly known as Google My Business) is one of your most powerful digital tools. It’s often the first thing people see when they search for your services, before they even reach your website. A well-optimised profile can make the difference between a lead choosing you or scrolling past to a competitor. 

So, what exactly is a Google Business Profile, and how can you use it to generate more leads?