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Why You Should Use Bing Ads As Well As Google Ads

Google undeniably has market dominance when it comes to online searches. In fact, at last count, Google accounted for 85% of searches on desktop and almost 95% on mobile. Bing accounts for just under 3% of total searches worldwide. This means that when businesses are thinking of how to approach their online advertising, many of them don’t even consider that Bing has its own ad platform just like Google.

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Why PPC is Important

At Carden Digital, we’ve run successful PPC ad campaigns for a variety of different businesses in a diverse set of industries, and that’s given us some insights we’d like to share about the benefits of PPC ads and how you can use them to reach new customers, generate leads, and boost their sales.

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