What are the elements of a great campaign? At Carden Digital, we’ve built and managed PPC campaigns for businesses of all sizes. No matter the campaign, there are some basic that will set your PPC account up for success.
Google undeniably has market dominance when it comes to online searches. In fact, at last count, Google accounted for 85% of searches on desktop and almost 95% on mobile. Bing accounts for just under 3% of total searches worldwide. This means that when businesses are thinking of how to approach their online advertising, many of them don’t even consider that Bing has its own ad platform just like Google.
Carden Digital are proud to announce we are now an accredited Google Partner Agency.
At Carden Digital, we’ve run successful PPC ad campaigns for a variety of different businesses in a diverse set of industries, and that’s given us some insights we’d like to share about the benefits of PPC ads and how you can use them to reach new customers, generate leads, and boost their sales.
A Google My Business profile (GMB profile) is the card of information about a company which is displayed at the top of a Google search results page when a user searches for that company or their services. If you search for a business which is local to you, you’ll probably see one of these cards appear.
