In digital marketing, there are two main methods for driving traffic to your website, pay per click advertising (PPC) and search engine optimisation (SEO). These can work in tandem, but if you have a limited budget, it can be difficult to choose which one to invest in.
In digital marketing, the conversion rate is the rate at which visitors to your site ‘convert’ into either paying customers or qualified leads. So, if your site had one hundred visitors, and six of them filled out the contact form requesting a call back, your site would have a conversion rate of 6%.
Conversion rate optimisation refers to all the design changes you would make to your website to increase your conversion rate. Page headings, images and call to action buttons are all examples of things you might adjust to see the effect on your conversion rate.
The importance of Google search rankings has never been higher. Winning and keeping a good search ranking can be the difference between your business’s success and failure. That’s why it is more important than ever to avoid your website being penalised by Google. A Google penalty that lowers your search ranks can significantly reduce your organic traffic and negatively impact your business for months or even years to come.
A strong, well-designed website is the starting point for your business’s online success. At Carden Digital, we’ve created a number of small business websites for companies that are either just getting started or transitioning from a social media to a web platform. From registering the domain and setting up the hosting, all the way through to advertising the finished website online, we can handle the entire procedure. We design websites which convey your business’s brand and service offering and help you engage with your ideal customer base.
For digital marketing campaigns, it’s important to identify an ideal customer profile. Let’s take a look at how you can determine you target customer, and then how you can apply that knowledge to an online marketing campaign.
