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Latest Blogs

What Is A Google Business Profile – And How To Optimise It For Leads And Foot Traffic

by Dave King
SEO
26 June 2025

If your business relies on local customers, your Google Business Profile (formerly known as Google My Business) is one of your most powerful digital tools. It’s often the first thing people see when they search for your services, before they even reach your website. A well-optimised profile can make the difference between a lead choosing you or scrolling past to a competitor. 

So, what exactly is a Google Business Profile, and how can you use it to generate more leads?

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Your Starter Guide to Digital Marketing for Your Business

by Dave King
Digital Marketing
18 June 2025
Digital marketing. Everyone talks about it. Everyone says you should be doing more of it. But for a lot of business owners, it still feels a bit vague — like something you know you should understand, but never quite had the time to sit down and figure out.And that’s exactly what this guide is for. It’s not a deep-dive into every single strategy or tool (we’d be here all week), but it is a straightforward, jargon-free place to start.If you’re a business owner wondering how to get seen online, or how to start generating leads without just “posting more on Instagram,” then you’re in the right place.

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Surfer SEO Review: The Power of Surfer SEO

by Dave King
Reviews
15 June 2025

Key Takeaways# Surfer SEO Product OverviewAI-Powered Content CreationReal-Time On-Page OptimizationSeamless Workflow and IntegrationsWho is Surfer SEO Best For?Surfer SEO vs. The Competition: How Does It Stack Up?Surfer SEO Buying GuideConclusionFrequently Asked QuestionsWhat is Surfer SEO and how does it help me?Can I use Surfer SEO in languages other than English?How does Surfer SEO detect AI-generated content?What integrations does Surfer SEO offer?Is Surfer SEO suitable for beginners?How does Surfer SEO ensure my content is unique?What makes Surfer SEO different from other...

Apollo.io Review – Is This The Ultimate Sales Intelligence and Outreach Tool?

by Dave King
Reviews
4 June 2025
Apollo.io is an AI-driven sales intelligence and engagement platform designed to help businesses find and engage with leads more effectively. With over 250 million contacts in their database and advanced AI tools,
Apollo.io is designed to be used by marketers, recruiters, and agencies to streamline and scale their lead generation efforts. Features like lead scoring and automated email sequences help optimise sales pipelines and contact dozens of leads simultaneously, all from a single easy-to-use platform.

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G Maps Extractor Review: The Ultimate Lead Generation Tool for Niche Markets

by Dave King
Reviews
21 May 2025

Word of mouth is useful, but to grow your business fast, you need a steady stream of leads. Lead generation has become its own industry, with entire companies dedicated to finding and selling leads. But paying for each lead is just cutting into your profit margin, especially when not every lead is guaranteed to turn into a sale.

What if there was a way to find b2b leads quickly, at scale, without having to pay a middleman? Well, now there is!

For the past few weeks, I’ve been testing out G Maps Extractor and the results have been incredible. I want to go over the different features, how I used it, and some ways you can use G Maps Extractor in combination with some other (free) tools online for even more powerful lead generation.

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