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How AI Is Changing SEO

Search engine optimisation (SEO) has always been about helping the right people find your content online. Over the years, it’s shifted from focusing purely on keywords to prioritising helpful, relevant content that genuinely answers a user’s query.

Now, we’re seeing another shift—this time driven by artificial intelligence (AI). From the way search engines rank results to the tools businesses use to improve their online visibility, AI is making a big impact on how SEO works.

So, how exactly is AI changing SEO—and what does that mean for your business?

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