How We Market Our Services At Carden Digital
At Carden Digital, we don’t just run marketing campaigns for other businesses. We apply the same proven strategies to our own brand. Everything we recommend to clients is tested and refined through our own in-house campaigns.
In this article, we’re sharing how we market Carden Digital online, and how these same techniques can help your business grow.
A Website That Works Hard
Your website should be more than just a digital business card. Ours is designed to showcase our services clearly and convert visitors into leads. Each page is focused, informative, and built with performance in mind.
If someone is looking for a reliable local agency, they might land on our website design agency in Sussex page. This page outlines our design services, shares examples of our past work, and includes clear calls to action.
Rather than relying on one generic homepage, we’ve created service-specific pages tailored to different types of users and search intent.
Landing Pages with Purpose
Landing pages are at the core of our lead generation strategy. Each one is written to target a specific service or audience, and designed to drive enquiries.
For example, if a user is searching for paid search services in Brighton, they may land on our Google Ads agency page. This page speaks directly to their needs, explains our approach to campaign management, and encourages them to get in touch.
We’ve also built a page aimed specifically at businesses that want a more strategic, hands-on approach to their ad campaigns: our Google Ads consultants page.
By aligning landing page content with user intent, we improve engagement and maximise our conversion rates.
Pay-Per-Click Advertising
We invest in PPC campaigns across both Google and Microsoft Ads. These allow us to appear at the top of search results when people are actively looking for services like ours.
Each ad is carefully matched with a relevant landing page. For example, our Microsoft Ads management page is used in campaigns targeting businesses looking to expand their reach beyond Google.
By pairing the right ad copy with the right page, we increase our Quality Score, reduce our cost per click, and improve results overall.
Long-Term SEO Strategy
We use search engine optimisation to build visibility and bring in organic traffic over time. Our team regularly publishes blog content, optimises page structure, and targets high-value keywords.
We also make sure our main service pages, like our Brighton-focused PPC pages, include relevant search terms and geographical targeting. This helps us rank well for searches such as “Google Ads consultants Brighton” or “Microsoft Ads agency Brighton”.
Unlike ads, SEO builds momentum over time and brings in traffic without ongoing ad spend.
Social Media and Online Presence
We maintain an active presence on platforms like LinkedIn, Instagram, and Facebook. These channels allow us to share case studies, promote new content, and stay visible in our network.
Paid social campaigns also play a role in reaching new audiences who may not be actively searching, but still fit our ideal customer profile. These ads often link back to blog content or landing pages for specific services.
Being active on social media also supports brand credibility and adds another layer of visibility to our campaigns.
Data-Driven Improvements
Everything we do is measured. Using Google Analytics and Microsoft Clarity, we track user behaviour on our site, monitor conversions, and refine underperforming pages.
If a landing page isn’t converting, we test changes to headlines, layout, calls to action, or form placements. We use data to make informed decisions, rather than guessing what might work.
Our aim is to continuously improve the performance of every campaign and every page.
Want to Market Your Business the Same Way?
At Carden Digital, we use the same strategies for ourselves that we offer to our clients. From SEO and PPC to content strategy and conversion tracking, we’ve built a complete marketing engine that delivers real results.
If you’re looking for a partner to help grow your business online, our team is here to help.
Get in touch with us today and let’s plan your next step.
