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What are the best marketing channels for Brighton based businesses in 2023?

by Dave King
Digital Marketing, Content Marketing, Paid Advertising, SEO, Social Media
9 June 2023

As a business owner in Brighton, you know that standing out in a crowded marketplace is critical for success. Choosing the right marketing channels is an essential part of achieving that goal. With so many options available, it can be challenging to determine which marketing channels will be most effective for your business. In this expert guide, we’ll explore the best marketing channels for Brighton-based businesses in 2023, including the power of content marketing, social media, email marketing, and more.

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How To Calculate Your Digital Marketing Budget

by Dave King
Paid Advertising
2 June 2023

As a small business owner, it’s essential to have a digital marketing budget that aligns with your business objectives. Allocating your marketing resources effectively and efficiently can help you maximise ROI (Return on Investment) and achieve your marketing goals. In this blog, we’ll guide you through the process of calculating your digital marketing spend and provide tips for generating better results from a limited advertising budget.

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Why Microsoft Ads Could Be A Great Marketing Channel For Your Company?

by Dave King
Paid Advertising
26 May 2023

Are you looking for an innovative marketing channel to reach your target audience and drive conversions in 2023? Microsoft Ads could be the answer you're looking for. With its powerful search engine advertising capabilities and advanced targeting options, Microsoft Ads has become a popular choice for businesses of all sizes. In this blog, we'll explore the benefits of Microsoft Advertising, potential pitfalls to avoid, and tips for creating effective campaigns.  What Are Microsoft Ads? Microsoft Ads, formerly known as Bing Ads, is...

What Does a Google Ads Consultant Do and How Can They Help Your Business?

by Dave King
Paid Advertising
19 May 2023

Google Ads is a powerful tool for businesses to reach their target audience online. However, creating and managing a successful Google Ads campaign requires knowledge, skills, and experience. This is where a Google Ads consultant comes in. In this article, we will discuss what a Google Ads consultant does, how they can help your business, and how to choose the right consultant for your needs.

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How Sussex Businesses Can Generate Leads Using PPC

by Dave King
Paid Advertising, Digital Marketing
12 May 2023

Pay-per-click (PPC) is a digital marketing strategy that involves placing paid ads on search engines, social media, or other websites to attract potential customers. It is a cost-effective and measurable way of generating leads for businesses, especially in a highly competitive market like East Sussex. Lead generation is crucial for any business looking to increase its customer base and revenue. 

In this article, we will explore eight tips on how Sussex businesses can effectively generate leads through PPC. We will also discuss the long-term benefits of PPC for sustainable lead generation in Sussex businesses. 

At Carden Digital, we provide PPC services to businesses in Sussex, helping them reach their target audience and maximise their return on investment (ROI). Contact us to learn more about our Sussex PPC agency services and book a demo today.

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