If you run a local business, appearing on Google Maps is one of the easiest and most effective ways to attract nearby customers. Whether someone’s searching for a coffee shop, a plumber, or a solicitor, Google Maps helps them find local options, and your business should be one of them.
Here’s why it matters, and how to get your business listed quickly and correctly.
Why Being on Google Maps Matters for Local Businesses
When someone searches for a product or service “near me,” Google Maps results often appear before anything else, even above traditional search results.
Here’s what that means for you:
– More visibility: Your business shows up in local searches, especially on mobile.
– More trust: A verified business listing with reviews, opening hours, and photos builds credibility.
– More enquiries: Users can call, visit your website, or get directions with one click.
– More foot traffic: If you have a physical location, Maps helps people find and visit you.
In short, being on Google Maps gives you a powerful digital presence, even if you don’t have a website (though we strongly recommend having both!).
How to Get Your Business on Google Maps
Getting listed is free, fast, and something you can do yourself in under 15 minutes.
Step 1: Create or Claim Your Google Business Profile
– Visit https://www.google.com/business/
– Sign in with your Google account
– Search for your business name, if it appears, claim it. If not, click “Add your business to Google.”
Step 2: Enter Accurate Business Information
– Business name
– Business category (e.g. electrician, florist, accountant)
– Location (if you have a shop or office)
– Service areas (if you visit customers)
– Contact details (phone, email, website)
– Opening hours
Step 3: Verify Your Listing
Google will ask you to verify your listing, typically by sending a postcard with a code to your business address. This proves you are the rightful owner and unlocks full editing features.
Step 4: Optimise Your Profile
– Add photos of your business, products, or completed work
– Write a short, clear business description
– List your services and prices if applicable
– Respond to customer reviews
– Use Google Posts to share updates or offers
How Being on Google Maps Helps with SEO
Your Google Business Profile powers your Google Maps listing, and it’s a key part of local SEO. Here’s how it works:
– Increased rankings: An optimised profile helps you show up in the local “3-pack.”
– More keywords: Your business can show up for multiple searches, not just your name.
– Better reviews = better rankings: Encouraging happy customers to leave reviews boosts visibility and trust.
– Location-based searches: Google Maps helps you rank for searches in your local area, even if your website doesn’t yet.
Pro Tip: Keep It Active
Google rewards active, up-to-date profiles. Keep your listing fresh by:
– Updating hours if they change
– Adding seasonal photos or posts
– Responding to every review
– Posting updates, events, or offers
Even posting once a month can improve engagement and ranking.
Get Found, Get Chosen
Whether you’re a tradesperson, café owner, solicitor, or clinic, your next customer is already searching for what you offer. Being on Google Maps means they can find you, trust you, and contact you directly.
At Carden Digital, we help local businesses across the UK improve their online visibility, optimise their Google listings, and turn clicks into customers. Speak to our team to learn more.
