SEO Case Study: Penfold Verrall
Content Marketing / Search Engine Optimisation
Content Marketing
Carden Digital are a content marketing provider based in Brighton. We are the digital services division of the larger Carden IT Group. Our team includes experienced content writers who can craft compelling content, even if you have a business which normally appears hard to write about in an engaging way. Whether it’s blogs, website content, press releases or social media posts – the content we create is always well researched, informative and focused on driving your audience towards converting into paying customers.
Content Marketing Services
Carden Digital provide high-quality content marketing services for our clients.
Content marketing refers to marketing activities which involve the creation and distribution of content. This could take the form of a sales letter, a campaign of social media posts, an email marketing campaign, an online quiz and pretty much anything else that one would consider ‘content’.
If your business already has a ‘house style’, we can create content which matches it. If this is your first foray into content marketing, we can work with you to find the message, tone and style which best suits your business.
Content Marketing Materials
Each of our clients is different, with their own aims, budgets, and timescales. Whatever your business’s goal is, our content marketing plans help you achieve it.
Our talented content writers can create copy for a variety of marketing materials:
Why Choose Our Digital Marketing Services?
Blogging for SEO
Content is key when it comes to ranking in search engines. Well-researched, informative and up-to-date content keeps your site’s users engaged and demonstrates your authority on your subject area to search engines like Google and Bing.
One way of keeping your website ‘fresh’ with new content, is to have a regularly updated blog. We can conduct in-depth keyword research to find the phrases and questions that your potential customers are searching, determining the information they are looking for and then write blogs and articles for your website which provide that information to them.
Email Marketing Campaigns
Email marketing has changed the way brands communicate with their customers. When executed correctly, an email marketing campaign creates an optimised sales funnel to generate repeat business from engaged customers. If you already have an established mailing list, don’t let it just sit there! Email marketing is an excellent way of communicating news, offers and deals to your existing audience.
We work with you to build an email marketing schedule. Our content writers and graphic designers will build engaging, mobile-optimised emails to promote your products and services.
All our email marketing efforts are expertly tracked and monitored, so you’ll always know how many people opened each email and how many of those went on to complete a purchase. This helps you to see the efficacy of the campaign first-hand and easily calculate its ROI.
Ready to start a project? Contact our friendly, expert team.
Frequently Asked Questions
What are the benefits of content marketing?
Content marketing helps demonstrate the three most important factors in SEO – expertise, authority and trust. High-quality content related to your business should indicate all three of these factors which will impress potential customers and send positive signals to search engine algorithms.
Why should I give away valuable knowledge for free?
It is important to show your expertise and your authority in your field to build trust. As a real-world example; it’s unlikely that you would by a cookbook from a celebrity chef, or makeup endorsed by an influencer, if they had not already proven their expertise to you.
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Contact Us
If you would like our help with SEO, Paid Ads, Web Design, Graphic Design, Social Media or any other digital marketing services, then let us know. Fill in the contact form below and one of our friendly team will be in touch shortly.
Our Details
We can’t wait to hear about your business and how we could help. Our offices are based in Brighton, but we have helped businesses in multiple locations to reach their target audiences.
Is email your thing? Use the address below. Prefer to talk? Give us a call.