Category: SEO
Uncover the best practices for search engine optimisation, from keyword research to on-page tactics, to boost your organic search rankings.
5 Reasons Why SEO Is Important For Small Businesses
Search Engine Optimisation can seem daunting to those first hearing about it. For small businesses, it can seem impossible to gain traction on search engines. But today we’re going to show…
Google My Business – How To Use It And Why It’s Important
A Google My Business profile (GMB profile) is the card of information about a company which is displayed at the top of a Google search results page when a user searches for that company or their services….
8 Reasons Why A Local SEO Strategy Matters
Google’s own data tells us that 46% of searches now contain some sort of ‘local intent’. This might be a phrase such as ‘best Italian restaurant near me’ or ‘electricians in Yorkshire’. Phrases like these suggest that the user is searching for specific, locative information about a service or product – this is distinct from a search like ‘best women’s shoes’ or ‘how to fix a broken plate’ which do not have ‘local intent’.
The Five Core Elements of Local SEO
Local SEO is search engine optimisation which focuses on getting your business ranking highly on searches with “local intent” such as ‘best electrician near me’ or ‘Italian restaurants in Leeds’.
There are five local SEO services which you can take advantage of today to improve your ranking for local SEO.