Category: SEO
Uncover the best practices for search engine optimisation, from keyword research to on-page tactics, to boost your organic search rankings.
SEO vs PPC – Which is The Best Method For Gathering Leads?
In digital marketing, there are two main methods for driving traffic to your website, pay per click advertising (PPC) and search engine optimisation (SEO). These can work in tandem, but…
What Are Google Penalties And How To Prevent Them
The importance of Google search rankings has never been higher. Winning and keeping a good search ranking can be the difference between your business’s success and failure. That’s why it is…
Understanding Your Ideal Customer Profile
For digital marketing campaigns, it’s important to identify an ideal customer profile. Let’s take a look at how you can determine you target customer, and then how you can apply…
Finding Relevant Keywords For Your Business
Whether you are building an online ads campaign or optimising your website for search engines, you need to know which keywords you are targeting. Finding the right keywords can save…
How SEO Consultants Help Your Website Succeed
You’ve probably heard a lot about search engine optimisation (SEO), but you might still be wondering “what does a professional SEO company actually do?”. In this article, we’re going to…
What Digital Marketing Includes In 2022
The past two years have seen a lot of upheaval, and people are living more of their lives online than ever before. This trend looks set to continue. With that…
How Google Search Is Changing And How It Impacts Your Website
At its latest event, Google’s Senior Vice President Prabhakar Raghavan showed off some of the new features that the company is bringing to its search engine in the coming months. With Google…
5 Reasons Why SEO Is Important For Small Businesses
Search Engine Optimisation can seem daunting to those first hearing about it. For small businesses, it can seem impossible to gain traction on search engines. But today we’re going to show…
Google My Business – How To Use It And Why It’s Important
A Google My Business profile (GMB profile) is the card of information about a company which is displayed at the top of a Google search results page when a user searches for that company or their services….
8 Reasons Why A Local SEO Strategy Matters
Google’s own data tells us that 46% of searches now contain some sort of ‘local intent’. This might be a phrase such as ‘best Italian restaurant near me’ or ‘electricians in Yorkshire’. Phrases like these suggest that the user is searching for specific, locative information about a service or product – this is distinct from a search like ‘best women’s shoes’ or ‘how to fix a broken plate’ which do not have ‘local intent’.