Angmering Village Greens
10 May 2021
Penfold Verrall is a tipper hire and earthworks contractor based in Horsham. For the past year, we have helped them grow their website’s organic search ranking using our SEO expertise. As Penfold Verrall are a B2B business that targets large-scale projects, they needed a long-term SEO strategy.
We started by performing extensive keyword research on each of the services they offered, followed by exhaustive competitor research focused on keywords for which local competitors were already ranking in local searches.
To boost local traffic, we rewrote most of their page titles and meta descriptions to include mentions of Sussex. This helps signal to Google that Penfold is a Sussex-based company while also making users more likely to click on their pages in the search engine results page.
We then moved on to the actual content of the website itself. We revamped and expanded the content on many of their most important pages to include more of their targeted keywords.
Next came internal linking. Where relevant, we linked together pages on the site to make the site easier to navigate and to guide users towards the main service pages, no matter which page they had first navigated to.
We then added outbound links to the various certificated and accreditations that Penfold Verrall hold. This not only helps reassure potential customers of their expertise but also signals to search engines that they are a trusted business.
Over the following weeks, we submitted Penfold Verrall to various national and local business directories. Helping them be discovered by more potential customers while also garnering their website new backlinks to their website from trusted sources
All of this has helped Penfold Verrall to increase their search rankings, and website traffic, and thereby gather more leads from potential customers. Over the past 12 months, our SEO efforts have helped Penfold Verrall generate more than £4,000,000 worth of quotable leads via their website.
If you are interested in Carden Digital helping your business find more leads online, contact us for a free, no-obligation audit.
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