Case Study: In The Pipeline

In The Pipeline is a local water engineering and plumbing firm specialising in water mains work. They had begun work on their website but as often happens, the day-to-day of their business was preventing them from finishing it to the standard they required.

We took over the project and spearheaded a re-design, shifting from a text-heavy design to a brighter, more spacious design with large images, moving elements and prominent ‘calls to action’ to encourage user interaction and to highlight their emergency call-out service. The remaining content was refined to make it more informative, more keyword-rich and more unique.

Their new website showcases In The Pipeline’s services, as well as images of previously completed projects in a portfolio style to inspire potential customers.

On the graphic design side, we created a new social media banner which promoted ITP’s video chat/quote service. We made sure that this was designed to be cohesive with the brand identity of the new website.