Why Your Website’s Speed Matters And How To Improve It
Despite its huge impact on user experience and search engine rankings, web speed is often overlooked. Do you know how long a user will wait for a webpage to load before giving up and clicking the back button? On average, it takes 2 seconds, and if you’re showing them an ad, you probably have an even smaller margin to load your web page before […]
The Importance Of Landing Pages For Online Ads
When we take over existing PPC accounts, one the biggest changes we often implement is the addition of specially built landing pages to direct paid web traffic to. But what are landing pages and why are they important for a successful paid ads campaign?
How Google Search Is Changing And How It Impacts Your Website
At its latest event, Google’s Senior Vice President Prabhakar Raghavan showed off some of the new features that the company is bringing to its search engine in the coming months. With Google currently maintaining a 92% market share of the web’s search engine traffic, if your business has a website, you need to be paying close attention whenever Google makes […]
Understanding Your PPC Campaign Results
Pay per click campaigns are an effective way of driving traffic to your website, but we’d be lying if we said they were simple to set up or understand. In fact, if you’ve been researching paid search campaigns you’ve probably already come across a whole load of jargon. As part of our role as PPC campaign managers, […]
How A Professional Web Development Company Can Improve Your Website
A professionally designed, mobile-optimised website can help your business make sales, gather leads and get the edge on the competition. In this blog, we’re going to go over some of the ways that Carden Digital’s web developers have helped our customers.
Social Media Tips For Local Businesses
Social media plays a huge part in the success of a business, but did you know that smaller, local businesses actually have an advantage when it comes to social media. Today, we’re going to go over some of the ways that you can utilise different social media strategies to promote your business online and gain new customers.
5 Reasons Why SEO Is Important For Small Businesses
Search Engine Optimisation can seem daunting to those first hearing about it. For small businesses, it can seem impossible to gain traction on search engines. But today we’re going to show you 5 reasons that SEO is vital for any size business. There are even some ways in which small businesses actually have an advantage when it comes to SEO. SEO Is A Cost-Effective, Long-Term Marketing Strategy While other marketing methods like PPC ads […]
How Professional Graphic Design Helps Set Your Company Apart
At Carden Digital, we have helped businesses of all sizes to unify their brand identity through our professional graphic design services. When setting up a company, graphic design is often overlooked, but good graphic design can really help a business stand out from the competition.
The Elements Of A Great PPC Campaign
What are the elements of a great campaign? At Carden Digital, we’ve built and managed PPC campaigns for businesses of all sizes. No matter the campaign, there are some basic that will set your PPC account up for success.
Why You Should Use Bing Ads As Well As Google Ads
Google undeniably has market dominance when it comes to online searches. In fact, at last count, Google accounted for 85% of searches on desktop and almost 95% on mobile. Bing accounts for just under 3% of total searches worldwide. This means that when businesses are thinking of how to approach their online advertising, many of […]