Fraud Blocker Dave King, Author at Carden Digital - Page 10 of 11

Why PPC is Important

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At Carden Digital, we’ve run successful PPC ad campaigns for a variety of different businesses in a diverse set of industries, and that’s given us some insights we’d like to share about the benefits of PPC ads and how you can use them to reach new customers, generate leads, and boost their sales.

Google My Business – How To Use It And Why It’s Important

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A Google My Business profile (GMB profile) is the card of information about a company which is displayed at the top of a Google search results page when a user searches for that company or their services. If you search for a business which is local to you, you’ll probably see one of these cards appear.

How To Secure a Website – A Complete Guide

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Website security is vital. Many businesses focus all their efforts and budget on their site speed and their search engine optimisation efforts, which are both valuable but it’s important to ensure that your website is secure from online threats as well. In this article we are going to go over the reasons why web security is important and what some of the most common threats are. We’re also going to give you a step-by-step guide to securing your website because we believe that when it comes to the internet no one is secure until everyone is secure.

Functional Web Design – What’s The Cost?

Ecommerce website on a laptop

Many of the small businesses we speak to are worried that developing a website will be prohibitively expensive – but it doesn’t have to be!

But that doesn’t mean you should go for the cheapest option available just because you’re trying to save money. A badly designed or broken website will do more damage to your brand than not having one at all.

The Power Of Good Word-Of-Mouth Reviews And How To Get Them

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Word of mouth is still the way that most people discover a business. In fact, 85% of small businesses said their customers learned of them through a word-of-mouth recommendation.

Your existing happy customers are one of the best marketing resources you have at your disposal. Here are four ways you can maximize your word-of-mouth exposure.

A Beginner’s Guide To Social Media Ads In 2021

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Social media ads are generally cheaper than paid search ads (PPC), have better targeting, and have a higher ROI. So, why aren’t more businesses using them? As they always say, knowledge is power- and the more you know about social media ads, the more confident you will be to use them as part of your overall marketing strategy.

8 Reasons Why A Local SEO Strategy Matters

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Google’s own data tells us that 46% of searches now contain some sort of ‘local intent’. This might be a phrase such as ‘best Italian restaurant near me’ or ‘electricians in Yorkshire’. Phrases like these suggest that the user is searching for specific, locative information about a service or product – this is distinct from a search like ‘best women’s shoes’ or ‘how to fix a broken plate’ which do not have ‘local intent’.

PPC Ideas To Help Grow Your Business

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Google currently accounts for over 85% of online search engine traffic. The remaining 15% is split between Bing, Yahoo! and a handful of smaller alternatives.

The ubiquity of the platform has altered the ways in which consumers look for and consume information. It has also drastically changed how businesses connect with their customers and how they advertise their products and services.