SEO vs PPC – Which is The Best Method For Gathering Leads?
In digital marketing, there are two main methods for driving traffic to your website, pay per click advertising (PPC) and search engine optimisation (SEO). These can work in tandem, but if you have a limited budget, it can be difficult to choose which one to invest in.
The Importance Of Conversion Rate Optimisation
In digital marketing, the conversion rate is the rate at which visitors to your site ‘convert’ into either paying customers or qualified leads. So, if your site had one hundred visitors, and six of them filled out the contact form requesting a call back, your site would have a conversion rate of 6%. Conversion rate […]
What Are Google Penalties And How To Prevent Them
The importance of Google search rankings has never been higher. Winning and keeping a good search ranking can be the difference between your business’s success and failure. That’s why it is more important than ever to avoid your website being penalised by Google. A Google penalty that lowers your search ranks can significantly reduce your organic traffic […]
What Makes A Good Small Business Website
A strong, well-designed website is the starting point for your business’s online success. At Carden Digital, we’ve created a number of small business websites for companies that are either just getting started or transitioning from a social media to a web platform. From registering the domain and setting up the hosting, all the way through to advertising the finished website […]
Understanding Your Ideal Customer Profile
For digital marketing campaigns, it’s important to identify an ideal customer profile. Let’s take a look at how you can determine you target customer, and then how you can apply that knowledge to an online marketing campaign.
6 Ways Email Marketing Can Benefit Your Business
Thousands of businesses use email marketing every day to message their customers directly. Despite this, email is often overlooked in conversations about digital marketing. Compared to social media marketing and pay per click advertising, email can seem outdated. However, there are some benefits that only email can bring. Let’s take a look at 6 reasons […]
Finding Relevant Keywords For Your Business
Whether you are building an online ads campaign or optimising your website for search engines, you need to know which keywords you are targeting. Finding the right keywords can save you money on click costs and inform what content should be on your website. In this article we’re going to cover some simple techniques you […]
How SEO Consultants Help Your Website Succeed
You’ve probably heard a lot about search engine optimisation (SEO), but you might still be wondering “what does a professional SEO company actually do?”. In this article, we’re going to explain how our search engine optimisation consultants approach client websites at Carden Digital.
What Digital Marketing Includes In 2022
The past two years have seen a lot of upheaval, and people are living more of their lives online than ever before. This trend looks set to continue. With that in mind, it’s even more important for any business looking to succeed to have a well-managed online presence. Let’s take a look at current state of some […]
How To Set Your Budget For PPC
When building a PPC search advertising campaign for our clients, the most important conversation we have with them is around their pay-per-click budget and their expected ROI. In this article, we go over how we help them arrive at their budget.