Tired Of Competitors Running Ads On Searches For Your Business? Try A Brand Campaign
Have you ever searched your business on Google and seen ads for your competitors show up instead? That’s because they’re using your business name as a keyword in their ad campaigns. So, every time someone searches for your business, your competitor is bidding to show their ads at the top of the search results page. […]
Paid Search vs Social Media Ads: What’s Right for Your Business?
If you’re looking to start advertising your business online but have a limited amount of budget, you need to be selective about which advertising channels you’re going to invest in. Two of the most popular options are social media advertising and paid search advertising. When it comes to PPC vs social media ads, there are […]
Why You Should Use Your Competitors’ Names As PPC Keywords
Are you running Google Ads for your business? Displaying ads against searches on Google for your brand or the products and services you offer? Have you thought about using your competitors’ brand names as keywords as well? By bidding on your competitors’ names, you can appear at the top of searches for them, even if […]
Why Blogging Should Be An Important Part Of Your Digital Marketing
Blogging forms a key part of many of our digital marketing campaigns. It can be a great way to establish your expertise in your field, increase engagement and generate leads for your business.
Using Memes In Your Digital Marketing
Memes have become such a vital part of our digital lives that brands are trying to capitalise on their potential as a tool to reach audiences. In this article we’re going to look at the pros and cons of using them in your digital marketing strategy.
How To Use Hashtags To Reach Your Target Audience
Hashtags are a great way to help people discover your content on social media. Like all elements of social media marketing, the more thought you put into how you use them, the more effective they can be. Let’s look at some ways you can use hashtags to reach your target audience.
Starting A Business Website? Here’s What You Need
It’s important for every business to have an online presence. Even if you only run a single shop, a website gives you a place to display your products, list your opening times, post your contact details and potentially appear on Google when users are searching for products and services like yours.
How To Choose The Right Social Media Platform For Your Business
Social media is a great digital marketing tool for businesses. It’s free to use and can let you connect directly with current and future customers. The latest data shows that over 77% of UK population uses at least one social media platform. The real question for businesses is not “should we use social media” but […]
What Does An SEO Consultant Actually Do? Duties and Responsibilities
If you’ve been researching digital marketing options for your business, you will undoubtedly have been hearing a lot about SEO. SEO stands for search engine optimisation, and you’ve probably seen lots of claims about how effective SEO can help you increase your search rankings. But you might be wondering what professional search engine optimisation services […]
The Digital Marketing Potential Of YouTube Videos
Google is the world’s most popular search engine, but do you know what the world’s second most popular search engine is? The answer might surprise you – it’s YouTube!