Fraud Blocker Dave King, Author at Carden Digital - Page 6 of 11

How Sussex Businesses Can Generate Leads Using PPC

Pay-per-click (PPC) is a digital marketing strategy that involves placing paid ads on search engines, social media, or other websites to attract potential customers. It is a cost-effective and measurable way of generating leads for businesses, especially in a highly competitive market like East Sussex. Lead generation is crucial for any business looking to increase […]

The Biggest Digital Marketing Mistakes Small Businesses Make and How To Avoid Them

Digital marketing is a common part of many small business’s success. However, with the constantly evolving digital landscape, it can be challenging for some small businesses to keep up with the latest trends and strategies. As a result, small business owners often make digital marketing mistakes that can hurt their overall marketing efforts.  In this blog, […]

The Top 11 Signs It’s Time Your Brighton Business Invested in Digital Marketing

digital marketing spelled out in scrabble tiles

As technology continues to advance and consumer behaviour changes, digital marketing has become an essential part of any successful business’s strategy. This is especially true for Brighton-based businesses, as it is a competitive city for small businesses with very high business rate, meaning they need to be maximising the amount of exposure they are getting […]

What Are Website Development Services?

Website development services are necessary for any business that wants to establish an online presence and reach a wider audience. A website development agency can help you create a website that is tailored to your specific business needs and goals, and they employ web developers who possess specialised skills and knowledge to design, build, and […]

Want To Know What People Are Saying About Your Business? Set Up Google Alerts 

Google alert fire alarm

Feedback from customers is important, whether that’s good feedback or bad feedback, there’s always something to learn from it. But we all know that waiting reviews or trying to get a customer to fill out a survey can be frustrating.  The truth is, people are probably already talking about your business online, they just might […]

How To Improve Your Google Ads Quality Score

Google Ads Quality Score 5 Stars

Improving the quality score of your ads on the Google Ads platform will help you get more clicks at the same time as reducing your average cost per click. Let’s look at why your quality score is so important and how you can start improving your ads today.

How To Outperform Your Competitors Online

yellow rocket taking off among a line of black and white hot air balloons

25 years ago, most businesses had no online presence, you could outperform your competitors simply by just having a website! But today, almost every business has an online presence, whether that’s a website, a Facebook page, or a YouTube channel. This crowded market can make it hard for your business to stand out online.  One […]

How PPC Works

PPC specialist's hands working on a mouse and keyboard

If you’ve been researching digital marketing options for your business, you’re probably seeing a lot of talk about PPC. PPC stands for pay per click advertising. PPC ads are online advertisements for your business. You pay a small amount each time a user clicks on them and only when they click on them.  PPC ads […]