HGS Southern are a grab hire and aggregate delivery provider based in Horsham. They provide delivery and site clearance services to construction projects across the south of England including Brighton, Hastings, Eastbourne, and Bexhill.
When HGS Southern contacted us, their website had recently been completed by another agency, but it wasn’t generating any business whatsoever. We provided a free audit of the website and found that all pages were written in plain HTML, and the SEO that was being paid for by HGS was solely some additional html pages with town names in the URL and content stuffed with keywords. Their website rarely ranked for their target keywords and even when it did, it never generated any leads.
Our Paid Ads Success
As well as building them a new, search optimised website, we also started running PPC ad services for HGS Southern, including both Google and Bing search ads.
As HGS Southern provides several services (grab hire, aggregate delivery, site clearance/muck away) their ads require far more segmentation than most of our clients with several campaigns and ad groups targeting specific searches related to each service.
While our PPC specialists got to work building ads campaigns for them, our web developers were working on building them a new website. This provided a perfect opportunity for these teams to work alongside each other and create a streamlined website which would help generate leads from both organic and paid traffic.
Many of the enquiries that HGS Southern receive are short notice and come with some amount of time pressure, so it was important for their website to be streamlined and easy to use and to quickly guide users to call or email them in order to book a delivery or site clearance.
Over time, HGS Southern’s account has grown to be one of our most successful clients. Our ad campaigns regularly bring in over 100+ leads per month for HGS Southern, ranging from small, one-off jobs to large scale construction projects.
Recently, HGS has had to expand its business and invest in more grab hire trucks and drivers just to keep up with the demand from the leads we are generating for them.
If you are interested in Carden Digital helping your business find more leads online, contact us for a free no obligation audit.