Category: Social Media

Explore social media strategies that drive engagement, build brand loyalty, and expand your digital footprint on popular platforms.

Top Digital Marketing Trends for Brighton Businesses in 2023 

In the fast-paced digital age, keeping up with the latest marketing trends is crucial for Brighton businesses to thrive and succeed. Staying updated with the ever-evolving landscape of digital marketing…

What are the best marketing channels for Brighton based businesses in 2023?

As a business owner in Brighton, you know that standing out in a crowded marketplace is critical for success. Choosing the right marketing channels is an essential part of achieving…

The Biggest Digital Marketing Mistakes Small Businesses Make and How To Avoid Them

Digital marketing is a common part of many small business’s success. However, with the constantly evolving digital landscape, it can be challenging for some small businesses to keep up with the…

online paid advertising vs social media

Paid Search vs Social Media Ads: What’s Right for Your Business?

If you’re looking to start advertising your business online but have a limited amount of budget, you need to be selective about which advertising channels you’re going to invest in….

black man laughing at phone

Using Memes In Your Digital Marketing

Memes have become such a vital part of our digital lives that brands are trying to capitalise on their potential as a tool to reach audiences. In this article we’re…

several hashtag symbols

How To Use Hashtags To Reach Your Target Audience

Hashtags are a great way to help people discover your content on social media. Like all elements of social media marketing, the more thought you put into how you use…

six balls with different social media platform for business logos

How To Choose The Right Social Media Platform For Your Business

Social media is a great digital marketing tool for businesses. It’s free to use and can let you connect directly with current and future customers. The latest data shows that…

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Understanding Your Ideal Customer Profile  

For digital marketing campaigns, it’s important to identify an ideal customer profile. Let’s take a look at how you can determine you target customer, and then how you can apply…

digital marketing brighton

Social Media Tips For Local Businesses

Social media plays a huge part in the success of a business, but did you know that smaller, local businesses actually have an advantage when it comes to social media. Today, we’re…

Women receiving notifications on social media

A Beginner’s Guide To Social Media Ads In 2021

Social media ads are generally cheaper than paid search ads (PPC), have better targeting, and have a higher ROI. So, why aren’t more businesses using them? As they always say, knowledge is power- and the more you know about social media ads, the more confident you will be to use them as part of your overall marketing strategy.