Category: Paid Advertising
Learn how to optimise your paid campaigns across platforms, maximise ROI, and strategically target your audience with impactful ads.
Tired Of Competitors Running Ads On Searches For Your Business? Try A Brand Campaign
Have you ever searched your business on Google and seen ads for your competitors show up instead? That’s because they’re using your business name as a keyword in their ad…
Paid Search vs Social Media Ads: What’s Right for Your Business?
If you’re looking to start advertising your business online but have a limited amount of budget, you need to be selective about which advertising channels you’re going to invest in….
Why You Should Use Your Competitors’ Names As PPC Keywords
Are you running Google Ads for your business? Displaying ads against searches on Google for your brand or the products and services you offer? Have you thought about using your…
SEO vs PPC – Which is The Best Method For Gathering Leads?
In digital marketing, there are two main methods for driving traffic to your website, pay per click advertising (PPC) and search engine optimisation (SEO). These can work in tandem, but…
The Importance Of Conversion Rate Optimisation
In digital marketing, the conversion rate is the rate at which visitors to your site ‘convert’ into either paying customers or qualified leads. So, if your site had one hundred…
Understanding Your Ideal Customer Profile
For digital marketing campaigns, it’s important to identify an ideal customer profile. Let’s take a look at how you can determine you target customer, and then how you can apply…
Finding Relevant Keywords For Your Business
Whether you are building an online ads campaign or optimising your website for search engines, you need to know which keywords you are targeting. Finding the right keywords can save…
What Digital Marketing Includes In 2022
The past two years have seen a lot of upheaval, and people are living more of their lives online than ever before. This trend looks set to continue. With that…
How To Set Your Budget For PPC
When building a PPC search advertising campaign for our clients, the most important conversation we have with them is around their pay-per-click budget and their expected ROI. In this article,…
The Importance Of Landing Pages For Online Ads
When we take over existing PPC accounts, one the biggest changes we often implement is the addition of specially built landing pages to direct paid web traffic to. But what are landing pages and why…