Category: Digital Marketing

Google undeniably has market dominance when it comes to online searches. In fact, at last count, Google accounted for 85% of searches on desktop and almost 95% on mobile. Bing…

Carden Digital are proud to announce we are now an accredited Google Partner Agency. 

At Carden Digital, we’ve run successful PPC ad campaigns for a variety of different businesses in a diverse set of industries, and that’s given us some insights we’d like to share about the…

A Google My Business profile (GMB profile) is the card of information about a company which is displayed at the top of a Google search results page when a user searches for that company or their services….

Website security is vital. Many businesses focus all their efforts and budget on their site speed and their search engine optimisation efforts, which are both valuable but it’s important to ensure that your website is secure from online threats as well. In this article we are going to go over the reasons why web security is important and what some of the most common threats are. We’re also going to give you a step-by-step guide to securing your website because we believe that when it comes to the internet no one is secure until everyone is secure.

Many of the small businesses we speak to are worried that developing a website will be prohibitively expensive – but it doesn’t have to be!

But that doesn’t mean you should go for the cheapest option available just because you’re trying to save money. A badly designed or broken website will do more damage to your brand than not having one at all.

Word of mouth is still the way that most people discover a business. In fact, 85% of small businesses said their customers learned of them through a word-of-mouth recommendation.

Your existing happy customers are one of the best marketing resources you have at your disposal. Here are four ways you can maximize your word-of-mouth exposure.

Social media ads are generally cheaper than paid search ads (PPC), have better targeting, and have a higher ROI. So, why aren’t more businesses using them? As they always say, knowledge is power- and the more you know about social media ads, the more confident you will be to use them as part of your overall marketing strategy.

Google’s own data tells us that 46% of searches now contain some sort of ‘local intent’. This might be a phrase such as ‘best Italian restaurant near me’ or ‘electricians in Yorkshire’. Phrases like these suggest that the user is searching for specific, locative information about a service or product – this is distinct from a search like ‘best women’s shoes’ or ‘how to fix a broken plate’ which do not have ‘local intent’.

Most of us do research online before we spend our money on something.

In fact recent data suggests that 87% of customer journeys begin online. With this knowledge, there’s never been a better time to invest in Digital Marketing.