Category: Digital Marketing

Discover the latest trends and best practices in digital marketing to help grow your online presence and connect with your target audience.

Person using laptop and checking a sheet of printed PPC analytics

How To Set Your Budget For PPC

When building a PPC search advertising campaign for our clients, the most important conversation we have with them is around their pay-per-click budget and their expected ROI. In this article,…

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Why Your Website’s Speed Matters And How To Improve It

Despite its huge impact on user experience and search engine rankings, web speed is often overlooked. Do you know how long a user will wait for a webpage to load before giving up and…

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The Importance Of Landing Pages For Online Ads

When we take over existing PPC accounts, one the biggest changes we often implement is the addition of specially built landing pages to direct paid web traffic to. But what are landing pages and why…

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How Google Search Is Changing And How It Impacts Your Website

At its latest event, Google’s Senior Vice President Prabhakar Raghavan showed off some of the new features that the company is bringing to its search engine in the coming months. With Google…

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Understanding Your PPC Campaign Results

Pay per click campaigns are an effective way of driving traffic to your website, but we’d be lying if we said they were simple to set up or understand. In fact, if…

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How A Professional Web Development Company Can Improve Your Website

A professionally designed, mobile-optimised website can help your business make sales, gather leads and get the edge on the competition. In this blog, we’re going to go over some of…

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Social Media Tips For Local Businesses

Social media plays a huge part in the success of a business, but did you know that smaller, local businesses actually have an advantage when it comes to social media. Today, we’re…

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5 Reasons Why SEO Is Important For Small Businesses

Search Engine Optimisation can seem daunting to those first hearing about it. For small businesses, it can seem impossible to gain traction on search engines. But today we’re going to show…

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How Professional Graphic Design Helps Set Your Company Apart

At Carden Digital, we have helped businesses of all sizes to unify their brand identity through our professional graphic design services. When setting up a company, graphic design is often overlooked, but good graphic…

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The Elements Of A Great PPC Campaign

What are the elements of a great campaign? At Carden Digital, we’ve built and managed PPC campaigns for businesses of all sizes. No matter the campaign, there are some basic…