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Digital Marketing

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How PPC Works

by Dave King
Digital Marketing, Paid Advertising
11 July 2022

If you’ve been researching digital marketing options for your business, you’re probably seeing a lot of talk about PPC. PPC stands for pay per click advertising. PPC ads are online advertisements for your business. You pay a small amount each time a user clicks on them and only when they click on them. 

PPC ads differ from other advertising methods because you can track exactly how many people have seen your ad, how many of them clicked on it, and what they did after they interact with your ad. This is thanks to the advanced tracking offered by online ads platforms like Google ads. 

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two children in soap box racers on a road having a race

Tired Of Competitors Running Ads On Searches For Your Business? Try A Brand Campaign 

by Dave King
Digital Marketing, Paid Advertising
5 July 2022

Have you ever searched your business on Google and seen ads for your competitors show up instead? 

That’s because they’re using your business name as a keyword in their ad campaigns. So, every time someone searches for your business, your competitor is bidding to show their ads at the top of the search results page. This means that even if your business ranks organically number one when people search for its name, your competitors’ ads are still displayed above you.  

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online paid advertising vs social media

Paid Search vs Social Media Ads: What’s Right for Your Business?

by Dave King
Digital Marketing, Paid Advertising, Social Media
28 June 2022

If you’re looking to start advertising your business online but have a limited amount of budget, you need to be selective about which advertising channels you’re going to invest in. Two of the most popular options are social media advertising and paid search advertising.

When it comes to PPC vs social media ads, there are a lot of factors to consider. In this article, we’re going to cover the key differences between the two methods and discuss why a business would choose one over the other.

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white ladder reaching towards red and white target

Why You Should Use Your Competitors’ Names As PPC Keywords

by Dave King
Digital Marketing, Paid Advertising
21 June 2022

Are you running Google Ads for your business? Displaying ads against searches on Google for your brand or the products and services you offer?  

Have you thought about using your competitors’ brand names as keywords as well? By bidding on your competitors’ names, you can appear at the top of searches for them, even if they rank #1 organically. 

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six balls with different social media platform for business logos

How To Choose The Right Social Media Platform For Your Business

by Dave King
Digital Marketing, Social Media
16 May 2022

Social media is a great digital marketing tool for businesses. It’s free to use and can let you connect directly with current and future customers. The latest data shows that over 77% of UK population uses at least one social media platform. 

The real question for businesses is not “should we use social media” but instead “which social media should we use”. With several major social platforms, it would take a huge amount of time and effort to create content for each of them. Only the largest companies like Coca Cola can have a presence on every platform. For a small to medium sized business, it’s ideal to focus on one or two platforms which suit your brand’s message. 

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what is an seo consultant

What Does An SEO Consultant Actually Do? Duties and Responsibilities

by Dave King
Digital Marketing, SEO
9 May 2022

If you’ve been researching digital marketing options for your business, you will undoubtedly have been hearing a lot about SEO. SEO stands for search engine optimisation, and you’ve probably seen lots of claims about how effective SEO can help you increase your search rankings. 

But you might be wondering what professional search engine optimisation services actually entail. So, let’s take a look at what our SEO consultants at Carden Digital do for our clients. You might also find this article useful if your are wondering how to become an SEO consultant and want to know what sort of tasks you’ll need to do day-to-day in the role.

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