It’s important for every business to have an online presence. Even if you only run a single shop, a website gives you a place to display your products, list your opening times, post your contact details and potentially appear on Google when users are searching for products and services like yours.
Social media is a great digital marketing tool for businesses. It’s free to use and can let you connect directly with current and future customers. The latest data shows that over 77% of UK population uses at least one social media platform.
The real question for businesses is not “should we use social media” but instead “which social media should we use”. With several major social platforms, it would take a huge amount of time and effort to create content for each of them. Only the largest companies like Coca Cola can have a presence on every platform. For a small to medium sized business, it’s ideal to focus on one or two platforms which suit your brand’s message.
If you’ve been researching digital marketing options for your business, you will undoubtedly have been hearing a lot about SEO. SEO stands for search engine optimisation, and you’ve probably seen lots of claims about how effective SEO can help you increase your search rankings.
But you might be wondering what professional search engine optimisation services actually entail. So, let’s take a look at what our SEO consultants at Carden Digital do for our clients. You might also find this article useful if your are wondering how to become an SEO consultant and want to know what sort of tasks you’ll need to do day-to-day in the role.
Google is the world’s most popular search engine, but do you know what the world’s second most popular search engine is? The answer might surprise you – it’s YouTube!
In digital marketing, there are two main methods for driving traffic to your website, pay per click advertising (PPC) and search engine optimisation (SEO). These can work in tandem, but if you have a limited budget, it can be difficult to choose which one to invest in.
