For the past few years, we have managed SEO and PPC campaigns for Sussex Driveways, helping them generate leads from local people searching for local driveway installers.
As a family-owned business founded in 1975, Sussex Driveways has built a reputation for delivering top-quality services. The company prides itself on offering customers a personalised and tailored service that distinguishes it from competitors. Operating across East and West Sussex, the experienced team at Sussex Driveways is dedicated to installing, maintaining, and repairing driveways and patios for homes and businesses.
Our sister company Carden IT Services had been managing Sussex Driveways’ IT for over 15 years, and we contacted them about potentially improving their website.
As it turned out, they had no visibility over the success or failure of their current PPC or SEO efforts – the agency they were working with was not sending them monthly reports or tracking which leads were coming in as a result of their digital marketing (if any) as their current agency was never sending them any reports.
We took over their SEO and PPC and immediately began to make improvements…
Paid Ads
Our team created several ad groups based on their various services (driveways, patios, tarmac, cleaning, paving) so that users would be directed to the most relevant web page for their query. After a short period of adjusting budgets and refining search terms, the campaign was regularly bringing in over 100 high quality leads a month.
SEO
To increase Sussex Driveways Google Search ranking for relevant keywords, we first conducted a competitor audit to see what keywords their local competitors were ranking for. We have then adapted and updated their website content to target their desired keywords and remain compliant with the continued updates to the Google Search algorithm. We regularly audit Sussex Driveways’ website for plugin errors or broken links that may have occurred, and fix issues before they have a chance to affect their rankings.
Over time we have added more pages to the site to target specific service areas that Sussex Driveways wanted to focus on. For example, we added a page about Block Paving, and as of the time of writing, they now rank #1 for “Block Paving Brighton” in local searches.
Over the past few years, our SEO and PPC efforts have generated hundreds of high-quality leads. This has equated into a significant boost in revenue for Sussex Driveways and a large return on investment for the money they spend on SEO and PPC services. They also receive detailed monthly reports on the success of digital marketing campaigns.
If you are interested in Carden Digital helping your business find more leads online, contact us for a free no obligation audit.