Case Study: Carden Digital

Carden Digital is a digital marketing agency based in Brighton, providing SEO, PPC, web design, and online marketing services to businesses across the UK.

Our previous website had begun to feel outdated and was becoming difficult to update efficiently. The design no longer reflected our current standard of work or the wide range of services we now offer. We wanted a faster, more flexible website that would better showcase our portfolio and make content updates simpler. As a digital marketing agency that offers website design services, it was important for us to have a site that was up to date and reflected the quality design we bring to our clients’ websites.

We built the new Carden Digital website using Elementor within WordPress to give our team full control over editing and content management. The site was redesigned with a cleaner, more contemporary layout and improved navigation to help visitors easily explore our services, case studies, and insights.

Custom animations were implemented on the headers, revealing as users scroll down the page. These animations were carefully optimised, with scripts minified and deferred to maintain fast loading speeds. We also introduced a new custom post type for case studies, making it quick and easy to add future projects. In addition, custom features such as an automatically generated table of contents were added to blog posts to enhance user experience.

The new website is faster, easier to maintain, and presents Carden Digital as a modern, forward-thinking agency. The redesign has improved usability for visitors and efficiency for our internal team, while providing a stronger foundation for future content and campaign growth.

We also regularly publish blogs and news updates, ensuring the site has a steady stream of new content that keeps users informed and helps us stay on top of the Google Search rankings for digital marketing agencies in Brighton.