Whether you are building an online ads campaign or optimising your website for search engines, you need to know which keywords you are targeting. Finding the right keywords can save you money on click costs and inform what content should be on your website. In this article we’re going to cover some simple techniques you can use to find relevant keywords and how you can use those keywords in your PPC and SEO campaigns.
You’ve probably heard a lot about search engine optimisation (SEO), but you might still be wondering “what does a professional SEO company actually do?”. In this article, we’re going to explain how our search engine optimisation consultants approach client websites at Carden Digital.
The past two years have seen a lot of upheaval, and people are living more of their lives online than ever before. This trend looks set to continue. With that in mind, it’s even more important for any business looking to succeed to have a well-managed online presence.
Let’s take a look at current state of some of the online marketing channels available to businesses in 2022…
When building a PPC search advertising campaign for our clients, the most important conversation we have with them is around their pay-per-click budget and their expected ROI. In this article, we go over how we help them arrive at their budget.
Despite its huge impact on user experience and search engine rankings, web speed is often overlooked. Do you know how long a user will wait for a webpage to load before giving up and clicking the back button? On average, it takes 2 seconds, and if you’re showing them an ad, you probably have an even smaller margin to load your web page before the user gets bored.
